How color transforms a design...!

Color is a primary mean by which a design is given identity. A good example that color plays a crucial role in design is the design of Takashi Murakami, called Killer Pink. It basically consists of the repetition of the smiley faces that change size and color throughout the design.  All the figurines are the same, but the diversity comes from the combination of warm and cold colors. Blues, purples, whites, reds, pinks, blacks, and a variety of other colors, compose the faces and the wings of the figurines. Each face, and each of the wings only consist of two colors, and they stand right next to a pair of opposing colors. For example, there is a pair composed of pink and yellow standing next to a blue one. Also, the bright colors are combined with the dull colors, to achieve visual unity and balance.  

Murakami-Killer Pink

The composition is balance mostly through the colors. In each side, for example, we have a big figurine composed of pink and purple and black. Also on the lower left and the upper right, we have two figurines that are half-off the picture. Only their yellow faces, and some of the wings are visible.

If the same composition would be viewed in black and white, the effect would not be the same.  The visual balance would have to be mostly achieved through the form, shape, and the size of the figurines, and it would not arise the same interest in the viewer.

The Killer Pink by Murakami, states once more that color is a very important attribute of a composition, and it can create visual balance and visual unity. If used appropriately, color becomes a very useful and important tool for a designer.